With a newly developed set of success criteria, responding to its overall vision: To improve health for everyone by helping great ideas to thrive, the Wellcome Collection commissioned me, in partnership with Flow, to devise an evaluation framework for its ‘Live’ programme.
Working closely with the team, we considered the unique ways the Live programme contributes to the organisation’s overall vision, and helped them focus on the most relevant of the overall success criteria. We then honed these into specific, audience-focused criteria and devised ways of measuring them that would work consistently across their rich and diverse programme to create a working evaluation framework.
Engaging young people and secondary schools is a perennial challenge for the cultural and heritage sector, despite rich and often fascinating opportunities for learning and socialising. With this in mind, the Wellcome Collection created a ‘Partner Schools’ project, aiming to form closer relationships with local schools, further develop their schools and youth offers, and promote these to 14-19 year olds.
I worked with them to evaluate the first iteration of this project. Among a wealth of positive findings, it was clear that teachers, students and the organisation all benefited from the partnership. While teachers and students particularly valued opportunities for consultation and to tailor programmes towards their needs, and for genuinely useful work experience, the organisation gained valuable insights into both the logistical and educational needs of students and young people and used these to improve their offer.